There’s an interesting topic sprouting up in music these days and I’m chiming in…
…to talk about whether there will be a second platinum album this year or not!
Let me go ahead and talk about the breakdown of album certifications for you! Gold albums are for 500,000 albums sold, Platinum albums are for 1 million albums sold, Multi-Platinum albums are for 2 million+ albums sold, and Diamond albums are for 10 million albums sold!
The last album to go Diamond was Adele’s “21”
Since the invention of digital music, it’s a miracle that Adele sold 10 million copies of her last album and it might not be something we see again for a long, long time! But what about an album that reaches the 1 million mark (Platinum) in sales?
The last album to “go platinum” was Disney’s “Frozen” soundtrack that has sold over 3 million copies since its release in November 2013, but will there be an artist or band that achieves the coveted platinum album this year too?
It’s being reported that Beyoncé’s secret album and Lorde’s debut album are shy of the 1 million mark as far as 2014 is concerned. Both albums have racked up a little over 750,000 sales since January 1st, which means they’re far away from platinum status for this year!
The RIAA (Recording Industry Association of America) began certifying platinum albums in 1976 with The Eagles Greatest Hits 1971 – 1975 as the first to be certified! There have been 344 albums in the history of certification that have reached platinum!
Country singer Eric Church’s “The Outsiders” album has sold a whopping 722,000 copies since its release in February 2014!
I feel like Beyoncé’s album might be the one to do it, but if not, we all have hope in America’s sweetheart, Taylor Swift! Her new album “1989” will be released next Tuesday, October 27th!
Taylor Swift’s last album (“Red”) went platinum so there’s hope that 1989 might be the one to do it! If a platinum album by an artist or band doesn’t happen this year, it will bring up the topic in every record label’s boardroom as to how money can be generated through streaming music services such as Pandora, Spotify, Apple’s Beats Music, Rdio, and others. The rate for streaming is minuscule and must be changed to compensate for the loss of album sales in today’s digital market.
I have faith in the music industry and perhaps pushing upwards of 800,000 copies of an album should be considered impressive in a digital/streaming music world. Concert tours have made up for the loss in revenue from album sales by a landslide. There are always ways to monetize a music career and touring has shown to be the most lucrative way in recent years.
I’m pulling for Taylor Swift this year! Long live the platinum album!