It’s not every day that a new record label is born, but today…
…Universal Music Group launched a brand new one!
The label was teased on November 20th as Universal hosted an afterparty for the Latin Grammys called “The After”. It was a slick move and the label was formally announced today!
What a wonderful Wednesday for Universal and for Latin music as a new dance music label for the growing Latin dance music scene was started!
The label is called “Aftercluv Dance Lab” and is the first major Latin label dedicated to dance music and EDM! I couldn’t be happier about this label! It’s like a fusion of two of my favorite things!
It’s a beautiful thing!
Correct me if I’m wrong, but I’m pretty sure Aftercluv has a “v” instead of a “b” at the end for the correct pronunciation by Spanish speakers. The “v” in Spanish sounds like a regular sounding “b” in English. Otherwise, if it were “Afterclub” it would be pronounced as Afterclu-buh! That’s just my theory, or perhaps it’s stylistic and I just spent too much time thinking about it! HAHA
Chairman & CEO of Universal Music Latin America, Jesús López, had this to say: “Aftercluv Dance Lab positions us even closer to today’s Latin American youth consumer habits and to the fastest growing musical genre of the last decade.”
I can’t agree more! EDM music is the way of the future and is a billion dollar industry in its own right! What is also great about Aftercluv is that it will operate in LA, Miami, México City, Bogotá, Buenos Aires, Santiago, Río de Janeiro, Lisbon, and Madrid! That’s 9 cities and a great marketplace for Latin EDM!
Aftercluv is off to an amazing start having signed six acts to their label! Those acts include the trio known as 3BalMTY,Spanish DJ Juan Magán, Brazilian DJ Marcelo CIC, Venezuelan duo Atellagali, and Portugal’s Buraka Som Sistema!
3BallMTY is killer & one of their songs is on my workout playlist! Check it out:
And by the way, I’m listening to DJ Marcelo CIC on SoundCloud now and I’m in love! This is real EDM music! INCREDIBLE!
>>> Listen here: soundcloud.com/marcelocic <<<
The label wants to sign their acts to “360 deals” that include touring and merchandise which are 2 huge players in the EDM marketplace!
The goal is to sign Aftercluv acts to full 360 deals that encompass touring, a big revenue driver in the EDM world.
Make sure to check out their website for more information: aftercluvdancelab.com
Congratulations to Universal Music & Aftercluv! Viva EDM!