Taylor Swift is a powerhouse in the world of music and she just posted…
…an open letter to Tumblr yesterday about Apple Music!
Taylor’s “To Apple, Love Taylor” letter just appeared yesterday on Tumblr and has caused a big stir in which Apple’s Senior VP of Internet Software and Services, Eddy Cue, has responded overnight!
First of all, I’ll link you to Taylor’s letter which you should definitely read for reference: [taylorswift.tumblr.com/post/to-apple-love-taylor].
I’ll go ahead and quote it here too and bold the parts I find interesting:
“I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.
I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
I like how she said “I think this could be the platform that gets it right” and I completely agree with her. Again, we all know that she’s withdrawn her entire catalog of music from Spotify which was a big move and one that certainly didn’t go unnoticed because well, it’s TAYLOR SWIFT! 😀
Eddy has personally spoken to Taylor today and reached out to her to let her know that they acknowledged her open letter and that they will pay artists for the 3 month trial period that begins when the service launches on June 30th! She was on her U.K. tour and in Amsterdam at the time he reached her, but he wanted it to be a personal conversation!
I love how influential Taylor is and I’m so glad that Apple is deciding to change their plans and pay artists during the 3 month free trial period! That’s a hallelujah moment in the world of music in 2015!
Check out the full exclusive interview with Eddy from my friends at Billboard right here: [billboard.com/articles/fallout-from-taylor-swifts-letter-apples-eddy-cue-answers-9-burning-questions].
Apple certainly loves Taylor and that’s great to see! They also love music and I adore the way that Eddy said that at Apple “music is a part of our DNA”.
Congrats Taylor for getting your voice heard & thank you for fighting for music!