Luxury hotels are using music in new ways!

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As a music connoisseur, I’m always curious to know when…

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…a business, like a hotel, is using music in new ways!

That there hotel you see above is of course the Fontainebleau Miami Beach. I’ve always wanted to stay there, and one day I will, but what I find interesting about this hotel is that there is so much live music there by the pool all year round.

However, live music is not what this blog post is meant to highlight. It’s meant to highlight how luxury hotels are using background music in new ways to attract a certain target market for their guests and to offer an upscale experience.

There was a great article in The Wall Street Journal today that spoke at great detail as to how hotels use music.

I can understand how a hotel might like to use background music to add ambiance for their guests, but come to find out, luxury hotels are taking this guy’s advice…

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Essentially, that’s what the cream of the crop hotels are doing. They have begun to work with music-design companies, which I didn’t even know was a profession, to create playlists for different spaces during certain times of the day. Now I want to be a music designer HAHA *sigh*

For example, in the fitness center they play Top Pop songs which are commonly songs that are above 120 beats per minute and in the spa, the songs stay around 60 BPM so as to keep guests relaxed.

imagesWish I was here!

The amount of consideration for music goes even further than that according to Alix Rumsey, former director of music programming at Prescriptive Music. In regards to the busiest check-in and check-out times between noon and 3 pm, she said: “There’s going to be a lot of talking, a lot of milling around. You don’t want it to sound like a business meeting.”

To appeal to a wider range of guests, low tempo jazz music has been replaced with upbeat indie music in the lobbies! That’s a great idea if you ask me!

In conclusion, music is important and ambiance for a hotel is the key to happy customers and a healthy business.

Watch out, Fontainebleau! Here I come!!! 😀

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